Customers speak with their feet; not with their mouths. Gordon Ramsay
Well, in our case, we should say ‘clicks’, but you get the idea.
When a website is confusing, you simply close the tab. When there is a big typo, you laugh it off. When a brochure is not clear, you move on to another provider. In the end, language is a big deal.
You might buy some product in spite of lack of readability… but the goal is to get all your materials working for you, not against you.
Linguistic consulting services help you make sure you get your message across. Reviewing the content, making sure there are no typos, ambiguities, grammar errors or simply lack of clarity… it is all meant to guarantee that the supporting material for your product works to your advantage.
You don’t need only someone who is a language expert, but also someone who understands your industry, your clients, and your product. Someone who is quick to grasp the passion of your project and who will not change your style or significance behind the words.